Privacy Policy

1. Who we are

Capital24-7 Ltd helps UK businesses explore and compare business finance options. For personal data submitted through this website, Capital24-7 Ltd is the data controller.

You can contact us using the contact page or the telephone number shown on this website.

2. Information we may collect

We only ask for information that helps us understand your enquiry and respond properly. This may include:

• your name, business name, phone number and email address;
• business information such as trading history, turnover, sector, funding need and approximate funding amount;
• messages you send us through forms, email or telephone conversations;
• documents or financial information you choose to provide later in the application process; and
• basic website usage information, such as pages visited, device type and form interactions.

3. How and why we use your information

We use your information to respond to your enquiry, understand which finance routes may be suitable, contact you about your request and improve how our website works.

Depending on the situation, our lawful basis may include legitimate interests, taking steps at your request before an agreement is entered into, legal obligations, or consent where consent is specifically required.

• Responding to enquiries: to call, email or message you about the funding request you submitted.
• Assessing options: to understand which products or lender criteria may be relevant.
• Service improvement: to review website performance, form completion and customer service.
• Compliance: to meet legal, regulatory, accounting, fraud-prevention and record-keeping duties.

4. Who we may share information with

We do not sell your personal data. Where needed to deal with your enquiry, we may share relevant information with:

• lenders, funders, finance partners or brokers who may be able to consider your request;
• technology providers that support our website, CRM, email, analytics, hosting or contact forms;
• professional advisers such as accountants, legal advisers or compliance consultants;
• regulators, law-enforcement bodies or public authorities where required; and
• an introducer or partner, if your enquiry came through them.

5. Credit checks and finance applications

Submitting an enquiry through this website is not the same as accepting finance and is not, by itself, a credit decision.

If your enquiry progresses to a lender or finance provider, that provider may carry out checks, request documents and provide its own privacy information. We will explain the process before a full application is submitted to a lender where possible.

6. How long we keep information

We keep personal data only for as long as reasonably needed for the reason it was collected. The period may depend on the type of enquiry, whether an application progresses, legal or regulatory record-keeping requirements, fraud prevention, complaints handling and accounting obligations.

7. Your rights

Subject to the usual legal limits, you may have rights to:

• ask for a copy of the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to delete data where we no longer need it;
• ask us to restrict or object to certain processing;
• ask for data portability in certain circumstances; and
• withdraw consent where our processing is based on consent.

8. Cookies and website analytics

Our website may use cookies or similar technologies to keep the website working, understand how visitors use pages and improve marketing performance. Some cookies are essential for the site to function, while others help us improve the website.

You can usually control cookies through your browser settings. If we use optional analytics or advertising cookies, we should only use them in line with applicable consent requirements.

9. Questions, requests or complaints

For questions about this policy, or to exercise your rights, contact us through the contact page or the telephone number shown on this website.

You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your personal data is handled.